The Mata Blog

Luxury E-commerce & Business

Style, conversion, and the craft behind premium digital experiences. Learn to make the right technology and business decisions to grow your luxury brand.

Luxury & lifestyleStyle · Brand · Craft

More from Luxury

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Selling Wholesale on Shopify: A Guide for Emerging Luxury Brands

Luxury and fashion brands on Shopify can now sell to both consumers and wholesale buyers from the same store or create their own dedicated store just to service the B2B side of their business. The right approach depends on the nature of your business and where you are in the growth journey of your brand. Here's how to choose the right B2B setup for your emerging luxury brand.

CAC and LTV: The Numbers Every Luxury Fashion Founder Should Love

Ecommerce entrepreneurs in fashion and luxury need to understand LTV and CAC and their relationship to ensure their business is healthy and growing. Neither CAC nor LTV are simple numbers, they vary significantly depending on your industry and like in fashion one size does not fill all. It all depends on the context of your business.

Why Every Fashion eCommerce Entrepreneur Should Attend Trade Shows Like Tranoï Paris

Luxury fashion entrepreneurs need to be online and be masters of ecommerce and conversion, but their actual business is fashion itself. Technology is only one side of the business. You want to be a fashion entrepreneur first and attend industry events to stay connected with wholesale buyers and industry trends.

Estée Lauder Chooses Shopify: The Tech Gap Between Big and Small Brands Is Closing

Estée Lauder just moved to Shopify. Here's why that's proof the tech gap between big and small beauty and luxury brands has never been smaller and what it means for you.

Selling Wholesale on Shopify: A Guide for Emerging Luxury Brands

Luxury and fashion brands on Shopify can now sell to both consumers and wholesale buyers from the same store or create their own dedicated store just to service the B2B side of their business. The right approach depends on the nature of your business and where you are in the growth journey of your brand. Here's how to choose the right B2B setup for your emerging luxury brand.

CAC and LTV: The Numbers Every Luxury Fashion Founder Should Love

Ecommerce entrepreneurs in fashion and luxury need to understand LTV and CAC and their relationship to ensure their business is healthy and growing. Neither CAC nor LTV are simple numbers, they vary significantly depending on your industry and like in fashion one size does not fill all. It all depends on the context of your business.

Why Every Fashion eCommerce Entrepreneur Should Attend Trade Shows Like Tranoï Paris

Luxury fashion entrepreneurs need to be online and be masters of ecommerce and conversion, but their actual business is fashion itself. Technology is only one side of the business. You want to be a fashion entrepreneur first and attend industry events to stay connected with wholesale buyers and industry trends.

Estée Lauder Chooses Shopify: The Tech Gap Between Big and Small Brands Is Closing

Estée Lauder just moved to Shopify. Here's why that's proof the tech gap between big and small beauty and luxury brands has never been smaller and what it means for you.

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