A global creative agency and publishing house, rebuilt and migrated to Shopify — a flexible, future-ready platform for B2C and B2B growth.
Overview
Founded in 2017 by Ted Gushue, ERG Media is a renowned global creative agency and publishing house recognized for thoughtful storytelling. In 2022 it expanded into publishing, launching an imprint dedicated to high-quality books with premium design and photography.
Growth across both B2C and B2B meant the old store had to go.
The challenge
ERG Media faced constraints with their existing e-commerce infrastructure. As a creative-focused brand growing in both B2C and B2B segments, they needed a flexible platform to support rapid growth while preserving their strong brand identity — their previous system restricted scalability and hindered feature development.
Our solution
We rebuilt the website and migrated it to Shopify, establishing a scalable and open platform ready for growth — accelerating feature development, improving backend efficiency, and keeping brand quality central to the customer experience.
What we shipped
Migration to Shopify for scalability and performance.
Enhanced mobile responsiveness and accessibility.
Integrated marketing and campaign tools.
Optimized load times and seamless navigation.
Custom features for personalized shopping.
An architecture ready for both B2C and B2B.
Results
The new platform elevated performance, improved mobile conversions, and simplified backend operations — all while keeping ERG Media's creative integrity intact.
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